Any company that takes long-term success seriously needs to focus on increasing its brand awareness through social media. However, in such a fierce competition, many people are trying to control the noise.
Instagram is gradually becoming a social media platform for consumers and brands. To stay competitive, companies need to produce content on a regular basis, and to be consistent, you need to streamline the process as much as possible.
Here are 10 tools to help you use Instagram to market your business and expand your audience.
ViralUpgrade is a growth platform for brands and influencers. This is more like a white glove option because you are assigned an account assistant to take over the growth of your account. These assistants interact with your target audience and organically increase your base with the goal of increasing your website traffic and sales.
You provide detailed information about the demographics you need, and you can define these details using the tool's targeting options. Users receive a weekly report detailing the growth of their account.
Instagram content can be easily arranged by using Hootsuite. Write subtitles for your post, attach the media you want to include, and select the date you want to post. It will be posted directly to your Instagram feed at the scheduled time, and now Instagram allows for post-management through third-party tools - this is a terms of service that they have not allowed in the past.
In addition, Hootsuite provides tools to monitor activity, track users and measure performance through analytics. It also allows Instagram accounts to be managed by multiple people at the same time, with the ability to collaborate and assign responsibilities to certain team members.
Consumers often post pictures of the products they buy or use on Instagram, which may be marketing gold. Nothing is more real than this.
Yotpo is a tool that allows brands to access these images by collecting relevant posts and offers "Shop Now" on Instagram, allowing users to easily access the products they see in the feed. With Yotpo, businesses can make their Instagram accounts more marketable, which has been a problem for many people.
4. Sprouting social
Companies on Instagram often measure their success on the platform based on their preferences, reviews and followers. Sprout Social allows companies to delve deeper into more useful data. The app allows brands to view performance data between specific times and between posts. In addition, it allows pre-arranged posts to make the process of publishing consistent Instagram content easier.
As powerful as Instagram, extracting information useful for analyzing marketing efforts can be challenging. Comments and likes are quantified, but finding them through hundreds or thousands of separate posts can be time consuming.
Iconosquare provides a simple solution that allows users to view detailed Instagram analytics, track all comments from multiple accounts, organize content libraries and schedule posts. The app also features an Instagram search engine that allows businesses to reach targeted influencers on the platform.
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