Do TikTok Business Accounts Get Less Views? Exploring the Truth

TikTok has become a vital platform for businesses to reach audiences and build brand awareness. However, there’s a common belief among creators and businesses that TikTok business accounts might get fewer views than personal or creator accounts. Is this a fact or just a misconception? Let’s dive into how TikTok business accounts work and whether they truly face limitations in viewership.

How TikTok Business Accounts Work

TikTok offers two main account types:

1. Personal/Creator Accounts: Designed for individuals who focus on personal growth or entertainment.

2. Business Accounts: Tailored for brands and organizations, offering advanced tools like analytics, ad creation, and access to TikTok’s Business Suite.

Business accounts are equipped to help brands optimize their presence, but the trade-off lies in some platform restrictions.

Why People Think Business Accounts Get Fewer Views

1. Limited Access to Popular Sounds

Business accounts often cannot use trending copyrighted songs because of licensing restrictions. Instead, they rely on TikTok’s royalty-free Commercial Music Library, which may lack the viral appeal of popular tracks.

Impact: Trending sounds significantly boost content reach and engagement, so this limitation could reduce views.

2. Algorithm Perception

Some speculate that TikTok’s algorithm deprioritizes business accounts to push them toward paid ads. While there’s no official confirmation, it’s a common concern.

3. Audience Bias

Viewers may subconsciously engage less with overtly promotional content, reducing the organic reach of business accounts.

Advantages of TikTok Business Accounts

While there are challenges, business accounts come with several benefits that can offset potential downsides:

1. Advanced Analytics: Access to detailed data about audience demographics and content performance.

2. Advertising Opportunities: Ability to create and run TikTok Ads, including In-Feed Ads and Branded Hashtag Challenges.

3. Brand Credibility: A professional account adds legitimacy to your presence on TikTok.

How to Maximize Views for a TikTok Business Account

1. Leverage TikTok’s Commercial Music Library

• Choose upbeat, engaging tracks from TikTok’s Commercial Music Library to complement your videos.

• Use music creatively to make your content stand out.

2. Focus on Engaging, Non-Promotional Content

• Avoid overly sales-driven posts. Instead, create entertaining, educational, or inspiring videos that resonate with your audience.

• Share behind-the-scenes content, tutorials, or relatable storytelling.

3. Use Hashtags Strategically

• Incorporate trending and niche-specific hashtags to increase visibility.

• Examples: #LearnOnTikTok, #SmallBusiness, #BehindTheScenes.

4. Collaborate With Creators

• Partner with TikTok influencers to tap into their established audiences.

• Use influencer marketing to promote your products or services authentically.

5. Post Consistently at Optimal Times

• Regular posting increases your chances of reaching your target audience.

• Use TikTok analytics to determine when your followers are most active.

6. Optimize Content for the Algorithm

• Keep videos short, engaging, and focused.

• Add captions and hooks to boost retention.

7. Consider Paid Promotions

• Invest in TikTok ads to amplify your reach while maintaining organic efforts.

• Paid ads are particularly useful for launching new products or campaigns.

Do Business Accounts Really Get Fewer Views?

The idea that business accounts inherently get fewer views isn’t entirely accurate. It depends on how you use the platform. Business accounts have unique constraints, such as limited access to trending music, but they also provide tools that can enhance your strategy. Success on TikTok—whether as a creator or business—ultimately depends on the quality of your content and your ability to engage with your audience.

Conclusion

While TikTok business accounts face certain challenges, such as music restrictions, they can still achieve significant reach and engagement with the right approach. By focusing on creative, audience-driven content and leveraging TikTok’s tools effectively, business accounts can thrive on the platform.