How to Find Trending Audio on Instagram

Using trending audio on Instagram is one of the best ways to boost your reach and engagement. Whether you're posting Reels, Stories, or videos, incorporating popular sounds can help your content get noticed by a wider audience. But how do you find trending audio on Instagram? In this blog, we’ll cover the easiest methods to discover what’s popular right now and share tips for making the most of trending sounds.

1. Explore the Reels Tab for Trending Audio

Instagram's Reels tab is a goldmine for finding the latest trending audio. Since Instagram heavily promotes Reels, this is a great place to start:

How to Use the Reels Tab to Find Trending Audio

1. Open the Instagram App and tap the Reels icon at the bottom of the screen (it looks like a play button).

2. Scroll through the Reels that catch your attention. Pay attention to the audio tracks being used repeatedly.

3. If you notice the same audio being used multiple times, it’s likely a trend.

4. Look for the small arrow icon next to the audio title at the bottom of the video. This indicates that the audio is trending.

Once you find a song or sound you like, you can tap on the audio name to view all the Reels using that sound. From there, you can save it to use later.

2. Check the Explore Page for Popular Content

The Explore page is another excellent resource for finding what’s currently trending on Instagram. This page is personalized based on your interests and shows popular content from a variety of creators:

How to Use the Explore Page to Discover Trending Audio

1. Tap the magnifying glass icon at the bottom of the screen to access the Explore page.

2. Scroll through the posts and Reels that Instagram suggests.

3. Pay attention to the audio being used in the top-performing Reels.

The Explore page often features popular and trending Reels, giving you insight into what’s currently in vogue.

3. Follow Popular Creators and Influencers

Influencers and content creators are often the first to pick up on new trends, including trending audio. Following them can give you a head start on what’s popular:

Tips for Finding Trending Audio Through Influencers

1. Identify a few popular creators in your niche who regularly post Reels.

2. Follow their content to see which audio tracks they use.

3. If you notice a creator using the same sound more than once or see it frequently in your feed, it's a good sign that it’s trending.

You can also check out creators who are known for curating trending sounds, as they often compile lists of the latest popular tracks.

4. Use Instagram’s Built-In Audio Library

Instagram’s audio library is a handy feature that lets you search for songs, sounds, and clips. You can search for specific songs, artists, or even browse popular sounds:

How to Use Instagram’s Audio Library

1. Open the Reels editor by tapping the camera icon at the top right of the Reels tab.

2. Tap on the "Audio" option to open the audio library.

3. Scroll through the “For You” section for recommendations or use the search bar to find specific tracks.

4. Look for the trending arrow icon to identify which audios are currently gaining popularity.

5. Browse Instagram Audio Pages

Every audio clip on Instagram has its own page, where you can see all the Reels that use that sound. Browsing these pages can give you a sense of whether the audio is trending:

How to Access and Explore Audio Pages

1. When you find a Reel with a sound you like, tap on the audio name at the bottom of the video.

2. You’ll be taken to a dedicated audio page showing the number of Reels using the sound and a list of related videos.

3. If you see a large number of Reels and consistent engagement, it's likely that the audio is trending.

You can also save the audio from this page for future use by tapping “Save Audio”.

6. Search for Audio on Social Media Platforms

Sometimes, Instagram trends start on other platforms like TikTok, YouTube, or Twitter. Many songs or sounds that go viral on TikTok end up trending on Instagram shortly after:

Tips for Finding Audio Trends Outside Instagram

1. Browse TikTok to see what’s currently trending. Look for audio that has a high number of uses.

2. Check Twitter for discussions on trending Instagram Reels or viral sounds.

3. Use websites like “Tokboard” or “Trendpop” to track trending audio across platforms.

Bringing a popular sound from another platform to Instagram can give you a competitive edge if you catch the trend early.

7. Use Third-Party Tools for Audio Insights

If you want more in-depth data on trending sounds, several third-party tools can help you discover the latest trends on Instagram:

Popular Tools for Tracking Trending Audio

• TrendTok: Focuses on audio trends and provides analytics for both Instagram and TikTok.

• Reels Trends: Offers a breakdown of popular audio tracks specifically for Instagram Reels.

• Later.com: Has a blog section that frequently highlights trending Instagram content and audio suggestions.

These tools can help you identify which sounds are trending, how long they’ve been popular, and which ones might be growing in popularity.

8. Check Instagram Hashtags and Communities

Searching through hashtags is another great way to see what’s trending. Certain hashtags are commonly used with Reels, and exploring them can help you find popular audio:

How to Use Hashtags for Audio Discovery

1. Go to the Explore page and search for popular hashtags like #ReelsTrends, #TrendingAudio, or #ViralReels.

2. Scroll through the Reels under these hashtags to see which audio is getting the most traction.

3. Take note of the sounds that appear frequently.

You can also follow Instagram communities that focus on trends, as they often share updates on what’s currently trending in the audio world.

Q&A About Finding Trending Audio on Instagram

Q1: How do I know if an audio is actually trending?
A: Look for the small upward arrow next to the audio name in Reels. This icon indicates that the sound is trending on Instagram.

Q2: Can I save trending audio for later use?
A: Yes! When you find a sound you like, tap on the audio name, and then hit “Save Audio.” You can access it later in the “Saved” section when creating a new Reel.

Q3: Are there specific genres of audio that trend more often?
A: Yes, audios that are upbeat, catchy, and easily adaptable to different niches tend to trend more often. Keep an eye out for remixes, challenges, or funny clips that gain popularity.

Q4: How often should I update the audio I use?
A: It’s best to stay up to date with trends weekly. Audios can become oversaturated, so catching them early and switching to new sounds keeps your content fresh.

Q5: Is it okay to use copyrighted audio on Instagram?
A: Instagram’s audio library provides a selection of music that’s cleared for use on Reels. Using audio directly from Instagram’s library is generally safe. Be cautious with using downloaded or third-party music to avoid copyright issues.

Tips for Using Trending Audio Effectively

• Use Trending Audio Early: Catch trends as they’re starting to peak for maximum exposure.

• Make It Relevant: Choose audio that aligns with your content style and brand. Don’t just follow a trend—make it relevant to your audience.

• Create Your Own Spin: Adding a creative twist or unique take on a trending sound can make your Reel stand out.

• Monitor Engagement: Keep track of which audio brings in the most engagement and adjust your strategy accordingly.

• Stay Authentic: While trends are fun, authenticity matters. Use trending audio that fits your brand rather than jumping on every trend.