If you’re trying to grow on TikTok, using trending hashtags is one of the smartest strategies to boost your visibility and get more eyes on your content. Whether you’re a creator, brand, or just posting for fun, hopping on the right hashtag can help your video reach the For You Page (FYP).
But how do you actually find trending hashtags on TikTok?
Let’s break it down with simple tips and tools.
Trending hashtags help you:
Get discovered by new audiences
Join viral conversations or challenges
Boost your video’s reach on the FYP
Stay relevant with what’s hot in the TikTok world
Think of hashtags as a map—when you use the right ones, people can find your content faster.
The easiest way to see what’s trending right now:
Open TikTok and tap the magnifying glass (Search) icon.
Browse the trending hashtags, effects, and challenges shown at the top.
Each hashtag includes a thumbnail, brief description, and total views. This gives you instant insight into what people are engaging with.
Type in keywords related to your niche (like "makeup" or "booktok") and TikTok will auto-suggest popular hashtags with view counts. This is perfect for discovering niche-specific trends.
Example:
Search “skincare” → TikTok suggests:
#skincare101
#glowup
#skincaretips
#productreview
Watch what hashtags popular creators in your space are using. If they’re consistently using certain tags, it’s likely those are gaining traction.
Bonus: Scroll through their most recent videos—trending tags often show up in the first few lines of the caption.
Want to go pro? Try these tools:
TrendTok Analytics – Tracks real-time TikTok trends by region and niche
RiteTag (by RiteKit) – Suggests trending hashtags for any topic
InVideo or Hootsuite – Both offer TikTok trend tracking features
These tools are helpful for creators, marketers, and small business owners trying to grow with a strategy.
The For You Page is a goldmine for current trends. Scroll through and watch the hashtags that repeat often — these are likely trending right now.
Also, look for:
Hashtags in challenges
Tags that appear with viral sounds or memes
Creative hashtags tied to a popular effect or filter
Don’t overdo it: Stick to 3–5 relevant hashtags per post.
Mix big and niche hashtags: Use a blend of viral tags and more specific ones (like #fyp + #smallbusiness).
Make it relevant: Use hashtags that actually match your content. TikTok rewards authenticity.
Create your own hashtag: For brand identity or to start a unique trend.
Finding trending hashtags on TikTok doesn’t have to be complicated. Use the tools TikTok gives you, watch your niche closely, and experiment with new tags that align with your content. When used right, trending hashtags can seriously elevate your reach and help you go viral.
So next time you’re posting, don’t skip the hashtag section — it might just be the key to your next big break on TikTok 🚀
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