How to Get More Followers on Instagram (For Businesses and Brands)

For most brands and businesses, growing your Instagram audience requires a combination of strategy, creativity, and engagement. Below, we’ll provide a detailed guide to help you gain followers and develop a strong presence on Instagram:

1. Optimize Your Profile

Use crisp, high-resolution images to clearly represent your brand or personal identity. For businesses, opting for a logo or a professional photo is a smart choice to establish a recognizable and trustworthy image.

Select a username that is memorable and aligns with your content. Craft a compelling bio that effectively showcases who you are and what you offer. Infuse your bio with a distinctive style or relevant keywords to captivate your audience, and include a link to your website or latest content for easy access.

For businesses, ensure that your contact information is up-to-date and functional, making it simple for potential clients or partners to get in touch.

2. High-Quality Content

Instagram values ​​visuals. High-quality, high-definition images and videos usually make a good first impression. An organized and beautiful picture layout is more attractive, giving a professional and fresh experience.

Keep a consistent publishing schedule to keep your audience engaged. Use a content calendar to plan your content ahead of time.

Keep your feed interesting by mixing your content with photos, videos, carousel posts, stories and Reels.

3. Use Relevant Hashtags

Use a tool or app to find popular and relevant hashtags for your industry. Be flexible and use hashtags that are popular and industry-specific.

Instagram allows up to 30 hashtags per post, but using 5-10 relevant hashtags is often more effective. Avoid using irrelevant or overly generic hashtags.

4. Engage with Your Audience

Build your following by actively responding to comments and direct messages. Show your appreciation for your fans and connect with your followers often.

Increase your visibility by liking and commenting on posts by others in your niche. Not only will this draw attention to your profile, but it can also help attract new followers.

5. Collaborate with Others

If there are opportunities to collaborate with influencers or other users in your field, this can reach a wider audience. This can include shoutouts, takeovers, or joint projects.

Encourage followers to create content related to your brand or theme. Share their content on your profile to build community and trust.

6. Leverage Instagram Features

Share updates, behind-the-scenes content, and engage with your followers using Instagram Stories. Save the stories that matter to your highlight reel for ongoing visibility.

Create engaging and entertaining Reels to reach new audiences. Reels are heavily promoted on the Explore page, providing a great opportunity for visibility.

Use IGTV for longer video content, such as tutorials, interviews, or detailed insights into your niche.

7. Run Contests and Giveaways

Host contests or giveaways to engage your current followers and attract new ones. Ensure the prizes are relevant to your audience.

Ask those entering the sweepstakes to follow your account, like the post and tag a friend to enter. This can increase your follower count quickly.

8. Analyze and Adjust Your Strategy

Follower growth is a data-driven business, so track your performance with Instagram Insights. Monitor metrics like engagement, reach, and follower growth.

Adjust your content strategy based on what works best for your audience. Experiment with different types of posts and posting times to find what resonates best.

9. Promotion through Other Channels

Share your Instagram account on your other social media profiles, website, and email newsletters to drive traffic to your site through multiple channels.

By implementing these strategies, you’ll be on your way to significantly growing your Instagram followers and fostering a lively, engaged community. As you consistently interact with your audience and other accounts, your profile will naturally attract more attention and engagement. Over time, these connections will help you establish a strong presence on the platform, turning casual viewers into dedicated followers and creating a vibrant space where your content truly thrives.