How to Make a Geotag on Instagram

Geotags, or location tags, on Instagram are a great way to increase engagement and help people discover your posts by linking them to specific places. Whether you’re promoting your business, sharing travel content, or just letting your followers know where you’ve been, using geotags can enhance visibility and attract followers interested in similar locations. Here’s a step-by-step guide on how to create and use geotags on Instagram.

1. Why Use Geotags on Instagram?

Using geotags on Instagram offers several benefits, including:

• Increased Discoverability: Geotags allow people interested in a specific location to find your content.

• Improved Engagement: Posts with geotags often receive higher engagement because they reach a more targeted audience.

• Brand Exposure: For businesses, geotags provide an easy way for users to find your physical location and learn more about your brand.

Whether you’re posting from a popular landmark, a restaurant, or your own store, geotags can boost visibility and engagement.

2. How to Add a Geotag to Instagram Posts

Adding a geotag to your Instagram posts is simple and can be done in just a few steps.

1. Create a New Post: Start by tapping the + button to upload a photo or video to your Instagram feed.

2. Edit Your Post: Add any filters, captions, or tags as you normally would.

3. Select “Add Location”: Below the caption field, you’ll see the Add Location option. Tap this to search for a location.

4. Choose or Search for Your Location: Instagram will provide nearby locations, but you can also search for any specific place. Select your desired location.

5. Share Your Post: Once you’ve chosen a location, tap Share to post it. The geotag will appear above your photo in the feed.

This geotagging process helps Instagram categorize your post by location, making it visible in searches related to that place.

3. How to Create a Custom Geotag

While Instagram allows users to tag pre-existing locations, creating a completely custom geotag is possible with some extra steps. To create a unique location tag, like for a new business or special event, you’ll need to use Facebook’s location creation feature.

1. Open Facebook: Instagram pulls its location data from Facebook, so you’ll need to create your custom location on Facebook first.

2. Check In on Facebook: Go to your Facebook app, tap on the “Check In” option, and enter the name of the location you’d like to create.

3. Create New Location: If the location doesn’t already exist, you’ll see an option to Add New Place. Enter your desired location name, add any relevant details, and select a category.

4. Save Your Location: Once saved on Facebook, this new geotag should become available on Instagram as well.

With a custom geotag, you can help users find unique places or events linked to your brand or special occasion.

4. How to Add Geotags to Instagram Stories

Geotags are not just for feed posts—they can also be added to Instagram Stories.

1. Open Stories: Swipe right to open the Instagram Stories feature.

2. Take or Upload a Photo/Video: Capture new content or select a photo/video from your gallery.

3. Add the Location Sticker: Tap on the Sticker icon at the top, then select the Location sticker.

4. Choose or Search for Your Location: Similar to posts, you can select from nearby locations or search for a specific one.

5. Post Your Story: Once you’ve chosen a location, you can resize and place the sticker on your Story before sharing it.

Location stickers in Stories can help reach users browsing Story feeds based on that particular area, expanding your audience.

5. Using Geotags for Business Growth

For businesses, geotags can be a powerful tool for attracting local customers and building a strong online presence.

• Encourage User-Generated Content: Ask customers to use your business’s geotag when they post, helping spread awareness organically.

• Analyze Geotag Insights: If you have a business account, use Instagram Insights to track which geotagged posts are performing well.

• Feature Geotagged Posts: Reshare customer posts tagged with your location to showcase real experiences and encourage more engagement.

By leveraging geotags effectively, businesses can boost local reach and connect with a more targeted audience.

How PopularUp Can Help Expand Your Reach

If you’re looking to grow your Instagram presence and maximize engagement on geotagged posts, PopularUp offers targeted growth services to help you reach the right audience. PopularUp's expertise can help increase visibility for your posts, boost engagement, and connect you with followers interested in your content, location, or brand.

Final Thoughts on Making Geotags on Instagram

Geotags are a valuable tool for users and businesses looking to enhance their presence on Instagram. Whether you're sharing a travel experience, promoting a business, or simply adding context to a post, geotags can make your content more discoverable and engaging. For an added boost in visibility and audience engagement, consider exploring PopularUp's services.