What Does “Pinned” Mean on TikTok?

If you’ve been spending any time on TikTok, you’ve probably noticed the word “Pinned” popping up in comments, captions, or at the top of someone’s profile or video. But what exactly does it mean to pin something on TikTok — and why do people do it?

Let’s break it down.

What Does “Pinned” Mean on TikTok?

On TikTok, “Pinned” refers to content that a creator has chosen to highlight by keeping it at the top — whether it’s a video on their profile or a comment on one of their posts.

There are two main ways the word “pinned” is used:

1. Pinned Videos

Creators can pin up to 3 videos to the top of their profile. These videos appear first, even if they’re not the most recent ones. It’s a way to showcase:

• Their most viral or important content

• Intro videos or content that defines their style

• Sponsored content or announcements

You’ll know a video is pinned when you see a small 📌 “Pinned” label above it on their profile.

2. Pinned Comments

TikTok also allows creators to pin comments under their videos. This means the chosen comment stays at the top of the comment section, above all others.

Creators pin comments to:

• Highlight something funny, relatable, or supportive

• Answer FAQs

• Start a conversation

• Promote their own message

When you see “Pinned” above a comment, it means the creator personally chose to feature it.

Why “Pinned” Matters

Pinning helps creators guide the viewer’s experience. Whether it’s drawing attention to a key message or starting off the comments section with a laugh, it gives them more control over how their content is received.

It’s also a low-key status symbol — having your comment pinned by a popular creator can feel like a mini shoutout or badge of honor in the TikTok community.

How to Pin on TikTok

To pin a comment:

1. Long press the comment you want to pin.

2. Tap “Pin comment.”

3. To unpin it, just repeat and select “Unpin.”

To pin a video:

1. Go to the video on your profile.

2. Tap the three dots.

3. Select “Pin to profile.”

Boom — it’s now front and center.

Final Thoughts

In the fast-moving world of TikTok, pinning is a simple yet powerful tool. Whether it’s a funny comment, a meaningful message, or your best content, pinning helps you highlight what matters most.