What is a Facebook Highlight?

In today’s social media landscape, stories have become a popular feature, allowing users to share updates that disappear after 24 hours. But what if you want to keep your favorite stories visible for longer? That’s where Facebook Highlights come in. Much like Instagram Highlights, Facebook Highlights allow you to save and showcase your best stories permanently on your profile. In this guide, we’ll dive into what Facebook Highlights are, how to create them, and tips to make the most of this feature.

1. What are Facebook Highlights?

Facebook Highlights are collections of stories that you choose to keep on your profile beyond the usual 24-hour expiration. When you add a story to a highlight, it becomes visible as a group on your profile for your audience to view whenever they want. Highlights can be organized by theme, topic, or event, and they offer a great way to give followers insight into your personality, brand, or interests.

With Highlights, you can curate lasting, organized collections of your favorite moments or milestones, whether you’re a brand sharing behind-the-scenes footage, an individual showcasing travels, or an influencer promoting products.

2. Why Use Facebook Highlights?

Facebook Highlights are particularly valuable for both personal and business accounts. Here’s why:

• Showcase Important Moments: Preserve memories and give followers a sense of your journey or brand.

• Engage Your Audience: Keep viewers engaged with content they might have missed or want to revisit.

• Organize Stories by Theme: For brands, organizing Highlights by themes like products, tutorials, or events helps audiences navigate content easily.

• Increase Visibility of Valuable Content: Important announcements, testimonials, or achievements can live on your profile and reach a larger audience over time.

By allowing you to extend the life of key stories, Highlights can serve as mini-albums that create a visually appealing, user-friendly experience on your profile.

3. How to Create a Facebook Highlight

Creating a Facebook Highlight is simple. Here’s a step-by-step guide:

Step 1: Post a Story on Facebook

First, share a story as you normally would. You can add photos, videos, polls, and other interactive elements to make your story engaging.

Step 2: Save to Highlight

1. Once your story is posted, go to the Stories Archive section in your profile. To access it:

   • Open Facebook and go to your profile.

   • Tap the three dots next to Add Story, then choose Story Archive.

2. In the Archive, find the story you want to add to a Highlight.

3. Tap on Highlight, then create a new Highlight or add the story to an existing one.

Step 3: Customize Your Highlight

• Name Your Highlight: Give your Highlight a name that describes its content (e.g., “Travel Adventures” or “Customer Reviews”).

• Choose a Cover Image: Select a cover image that best represents the Highlight’s theme. You can pick an image from the stories in the Highlight or upload a custom one.

Now, your Highlight will appear on your profile, just below your bio, and will be accessible to viewers whenever they visit your page.

4. Tips for Creating Engaging Facebook Highlights

To make the most of your Facebook Highlights, consider the following tips:

• Keep It Organized: Create separate Highlights for different themes or categories (e.g., events, products, travels, achievements) to make content easily navigable for viewers.

• Use High-Quality Images and Videos: Highlights are a reflection of your profile, so make sure to use clear, visually appealing images and videos that best represent each collection.

• Tell a Story: Think of each Highlight as a chapter in your story. Arrange stories in a logical or chronological order to create a cohesive viewing experience.

• Update Regularly: Add fresh stories to your Highlights to keep them relevant. For brands, regularly updating with new product releases or customer testimonials can keep followers engaged.

5. Ideas for Facebook Highlights

Here are some popular ideas for personal and business accounts to get inspired:

• For Personal Accounts:

  • Travel Highlights: Share your favorite destinations and travel experiences.

  • Milestones: Celebrate life events like graduations, birthdays, and achievements.

  • Pets or Hobbies: Create highlights dedicated to pets or hobbies, such as cooking or art projects.

• For Business Accounts:

  • Product Collections: Showcase product lines or new arrivals.

  • Customer Testimonials: Share positive customer feedback and success stories.

  • Events and Behind-the-Scenes: Offer a glimpse behind the scenes or show highlights from live events and promotions.

Final Thoughts on Facebook Highlights

Facebook Highlights offer a great way to make the most out of your stories, allowing you to display curated content that doesn’t disappear after 24 hours. Whether you’re a brand looking to showcase products and testimonials or a personal account sharing life moments, Highlights give you the opportunity to keep important stories front and center. With a little creativity, you can turn Highlights into a lasting, engaging feature that enhances your profile and leaves a lasting impression on your audience.